1. Buy Backlinks

You can buy backlinks from certain sites or premium directories that have a high page rank in Google. Backlinks from a site with a PR of 5 or better can certainly get your site noticed by the search engine robots. The key is to choose quality sites or directories that offer targeted traffic for your business. If you have the option for a keyword-specific backlink, be sure to use keywords related to your business as your link text. This lets the search engines know that you have a quality backlink that's relevant to your site and can help your overall keyword Google ranking. The more quality backlinks you obtain, the easier it will be to improve your link popularity.

2. Submit Targeted Articles

Keyword-rich content articles related to your business can be submitted to popular article directories with a backlink provided to your website. The articles attract targeted readers and the resource box provides a backlink to your site from a high ranking directory. You'll enjoy a two-fold benefit!

3. Online Mall Links

Consider joining an online mall that builds link popularity to all sites listed within the mall. Online malls provide a consolidated list of hundreds of Web stores. Look for a mall that has been on the Web for several years or more, and has established a high page rank with Google. This ensures you'll be getting a quality backlink along with targeted shoppers.

4. Become an Online Authority

Add quality content to your website so other authoritative sites will want to link to yours. For instance, if you offer tips on manicures, you can add hundreds of articles about manicures to your website so you'll become the "Web authority" on manicures. Sounds simple...but it works! Other related sites such as beauty and cosmetic companies will notice your well-written information, and begin linking to your site as a reference for their visitors. The articles will help with SEO, link popularity and building trust with your clients.

5. Site Link Exchange

Although one-way backlinks are the preferred method to increase site link popularity, link exchanges shouldn't be totally ignored. The key to an effective link exchange is to choose a high ranking site that is closely related to your product. Find similar sites (not competitors) that would attract your type of customers and request a link exchange. Set up a professional link exchange page and be sure to link to the page from your home page. When asking for a link exchange, e-mail the company owner or webmaster directly instead of using automated site link exchange tools. Make it clear that you are only adding a limited number of high quality links to your site, which will benefit your site and theirs.

There are many site link popularity tools to make the process of building backlinks easier. Try a backlink checker occasionally to see which companies are linking back to you. Check your Google link popularity by typing in your main keywords at Google to see where your site is positioned in the results. Use link popularity services that have a proven track record to help you get started. You'll soon notice a drastic improvement in your site link popularity!